The northwest coast of Trisara, Amanpuri, Surin and Kamala, offers the most exclusive and photogenic settings, with direct Andaman Sea sunset views and private beach access. The east coast (Cape Yamu) provides the distinctive Phang Nga Bay karst backdrop. For urban character, Phuket Town’s Sino-Portuguese Old Quarter is unlike anything else on the island. Each suits a different aesthetic: the northwest for sunset luxury, the east for panoramic drama, the town for architectural heritage.